What you need to know before using the Lure mobile application. Automatically, we collect from your device IP address, language settings, time zone, type and model of the device you use in accessing our app, device settings, operating system, Internet service provider, mobile carrier, hardware ID, and other unique identifiers (such as IDFA). This privacy statement describes how we ("Lure", "we", "we,'' "our") collect, use, process and disclose your personal information in combination with the access and use of our App and services or other means connected to the app (such as communicating with users, analyze how our customers use the App, to serve ads).

To improve the App and serving ads, Lure may share this information with third parties. Such parties include Facebook, Google, Branch, Amplitude, RevenueCat & Fabric.. As a result of sharing this data with third parties we (1) analyze different interactions (what stories are the most popular among the users, etc.); (2) serve ads. Please read carefully to know more about how we share and use your data.If you have any questions about this Privacy Policy, please contact us

Privacy Policy

We know the value of protecting your privacy and data protection rights. The Internet is a compelling medium when it comes to transmitting personal information; For this reason, we and all other companies that belong to the Lure are seriously committed to respecting the laws concerning the security of personal data and their security, to guarantee a safe, controlled and confidential navigation. For its users who visit or use the App (You as a "user").

Reference to "GDPR" means the General Data Protection Regulation (EU) of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data; and "EEA" is a reference that includes all current member states to the European Union and the European Economic Area.



From time to time, we may change the Privacy Statement. You are responsible for periodically reviewing this Privacy Policy. Your continued use of the app after the posting of changes to the Privacy Policy indicates your acceptance of these changes. Unless we give you a specific notice, no change in our Privacy Policy will apply retroactively.


Before we can process your data, we will ask you to agree to certain processing activities. Please note that if you have previously expressed your consent, you may withdraw freely at any time by forwarding an email to us. If you reverse your approval, and if we have no other legal grounds for the processing, we will manage your data. Please note that if we need to use your personal information to operate the app or provide our services, but you have discussed or disagree with us to handle your personal information, app or our services may become inaccessible to you.


Information We Collect

When you visit or use our app or any of our services, we may collect the following categories of information:

Personal data provided by you directly to us

This app does not collect personally identifiable information from your computer when you browse the app and request pages from our servers. This means that, unless you voluntarily and knowingly provide us with personally identifiable information when contacting us, we will not know your name, your email address, or any other personally identifiable information.

Information we receive about you from other sources.

We obtain information about you in a number of ways through your use of our services, including through our app, news and updates subscribe, and from information provided in the course of on-going support service communications. We also receive information about you from third parties. For example: Advertising networks, analytics providers and search information providers may provide us with anonymized or de-identified information about you, such as confirming how you found our app. 

Other information

Other information is all information that does not specifically identify you and is collected through technology, including tracking information collected by third parties. Other information includes:

Device Information

Some information, such as MAC address (Media Access Control), computer type (Windows or Mac), screen resolution, operating system name, and version, etc.are automatically collected from most browsers or from the device. The manufacturer and model of the device, the language, the type of Internet browser, and the name and version of the service you are using. We use this information to make sure that the service works correctly.

Usage Data

We may also collect information that your browser sends whenever you visit our service or when you access the service via a mobile device ("Data usage"). This usage data may include information such as the computer's IP address (eg IP address), browser type, browser version, service pages you visit, date and time of the visit, time dedicated to these pages, exclusive information. Device identifiers and other diagnostic data.

When accessing the service, usage data can include information such as the type of mobile device being used, the unique ID of the mobile device, the IP address of the mobile device, the mobile operating system, type of mobile Internet browser that uses unique device identifiers and other diagnostic data.

IP Address

As mentioned above, we collect and save the IP address of your device. Your internet service provider will automatically assign your IP address to your computer. The IP address represents the device's general location (city, state, country, and continent) when accessing the service. We can use the IP address of your device to:

Other Partners
We may receive information about you from our partners, for instance where Lure ads are published on a partner’s websites and platforms (in which case they may pass along details on a campaign’s success).


We are extremely serious about your privacy and use your personal information, except for legal reasons and in accordance with the law on the protection of personal data, for purposes such as:

Legal Reasons for Handling of your Information

We can only manage your personal information by having a certain legal basis for that purpose (ie "legal basis" in terms of GDPR). For the purposes of this policy, our legal basis for the processing of personal data is:

our legitimate interest in:


We will disclose your personal information collected through the Services to other companies as described in this Privacy Policy.

Using the Services, you may choose to disclose personal information:

Pay attention to what you disclose and do not disclose any personal information that you plan to keep confidential.

With your consent or at your request

We may ask for your consent to share your information with third parties. In any such case, we will make it clear why we want to share the information. We may use and share non-personal information (meaning information that, by itself, does not identify who you are such as device information, general demographics, general behavioral data, geolocation in de-identified form), as well as personal information in hashed, non-human readable form, under any of the above circumstances. We may also share this information with other third parties to develop and deliver targeted advertising on our services and on websites of third parties and to analyze and report on advertising you see.


Lure will store your personal data only for the time required for the purposes stated in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to meet our legal obligations (for example, if we are required to withhold your information to comply with applicable laws), resolve disputes, and enforce our legal contracts and policies. Lure will also retain usage data for internal analysis purposes. Usage Data is generally held for a shorter period of time, except when such data is used to enhance security or improve the functionality of our service, or we are legally required to maintain such data for longer periods of time.


Your information, including Personal Data, may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction, where data protection laws may differ from those in your jurisdiction. If you are outside the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there. Your consent to this Privacy Policy, followed by submitting this information, is your consent to such transfer.


We take reasonable security measures to protect the personal data under our control from loss, misuse, and alteration. Personal data is stored in a protected database and sent by encrypted SSL protocol whenever the browser supports them. However, the Internet and email transmissions are not completely secure and are never error-free. In particular, emails sent and received from this app may not be secure. Therefore, special care should be taken when you decide which information to send us by email.


Your data protection rights under the General Data Protection Regulations (GDPR)

If you reside in the  European Economic Area (EEA), you have some data security rights. Lure is intended to take reasonable steps to allow you to modify, change, delete or restrict the use of your personal data. If you want to be informed about the personal data we hold about you, and if you want to be removed from our system, please contact us.

Under certain circumstances, you have the following data protection rights:

Please note that we may ask you to verify your identity before responding to these requests. You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, contact your local European Economic Area (EEA) data protection authority.


If you have given us your consent, we may contact you via email services, including e-mails, text messages, and similar services about our Services, promotions, and special offers that may be of interest to you. YOU HAVE THE RIGHT AT ANY TIME TO ASK US TO STOP PROCESSING YOUR INFORMATION FOR DIRECT MARKETING PURPOSES. If you wish to exercise this right, please contact us by sending an email to the email or via the cancellation link at the bottom of our marketing emails.

Third-party Advertising

For improving the App and serving ads, we may share this data with third parties. Such parties include Facebook, Google, Branch, Amplitude, RevenueCat and Fabric. As a result of sharing this data with third parties we (1) analyze different interactions (what stories are the most popular among the users, etc.); (2) serve ads. If any questions will remain unanswered, please contact us at [email protected]. Web beacons, cookies, pixel tags, or to better serve advertisements for products and services that customers may be interested in accessing and using the Services and other sites or services online. We may work with third-party advertising companies that use other similar technologies. These companies do not have access to your name, address, email address, phone number or other personal information. However, we may anonymously track your use of the Internet at other sites on your network other than the Service.

How to opt out or influence personalized advertising

iOS: On your iPhone or iPad, go to “Settings,” then “Privacy” and tap “Advertising” to select “Limit Ad Track”. In addition, you can reset your advertising identifier (this also may help you to see less of personalized ads) in the same section.

Android: To opt-out of ads on an Android device, simply open the Google Settings app on your mobile phone, tap “Ads” and enable “Opt out of interest-based ads”. In addition, you can reset your advertising identifier in the same section (this also may help you to see less of personalized ads).

To learn even more about how to affect advertising choices on various devices, please look at the information available here.

In addition, you may get useful information and opt out of some interest-based advertising, by visiting the following links:

We value your right to influence the ads that you see, thus we are letting you know what service providers we use for this purpose and how some of them allow you to control your ad preferences.

We use Facebook Ads Manager together with Facebook Custom Audience, which allows us to choose audiences that will see our ads on Facebook or other Facebook’s products (for example, Instagram). Through Facebook Custom Audience we may create a list of users with certain sets of data, such as an IDFA, choose users that have completed certain actions in the App (for example, installed it). As a result, we may ask Facebook to show some ads to a particular list of users. As a result, more of our ads may show up while you are using Facebook or other Facebook’s products (for example, Instagram). You may learn how to OPT OUT of advertising provided to you through Facebook Custom Audience here.

Facebook also allows its users to influence the types of ads they see on Facebook. To find out how to control the ads you see on Facebook, please go here or adjust your ads settings on Facebook.

Google Ads is an ad delivery service provided by Google that can deliver ads to users. In particular, Google allows us to tailor the ads in a way that they will appear, for example, only to users that have conducted certain actions with our App. Some other examples of events that may be used for tailoring ads include, in particular, installing our App. Google allows its users to opt out of Google’s personalized ads and to prevent their data from being used by Google Analytics.

How to opt out of GDPR  identifier tracking

We use parties such as Facebook, Google, Branch, Amplitude, RevenueCat & Fabric to track user behavior and experience to constantly improve a better in-app experience. To opt-out simply uninstall the mobile application to prevent further tracking of your in-app activities on the mobile app.

Use of cookies, pixel tags, and other similar technologies

As with many sites, our services may use "cookies". This is a small text file stored on your computer or computer when you access certain online pages and records your preferences and actions. We use cookies to track the use of our services. You can also use cookies to monitor traffic, improve services, and make them easier and/or better suited for your use.

Cookies are files that contain small amounts of data that may contain an anonymous unique identifier. Cookies are sent from your site to your browser and stored on your device. Trace technologies are also used as beacons, tags, and scripts to collect and track information and to enhance and analyze our services.

You can accept or decline cookies. Most browsers automatically accept cookies, but you can change your browser setting to decline cookies as needed. If you delete cookies or configure your Web browser to decline cookies, some features of this service may not work or may not work as expected. For more information about cookies and their invalidation, see the information posted at

We use Google Analytics. You use cookies and similar technology to collect and analyze information about your use of the Service and to report activities and trends. This service may also collect information about the use of other sites, applications, and online resources. You can get information about Google's practices at to disable Google Analytics You can cancel at


Lure permits residents of the State of California to use its Platform. If you are a California resident you may request certain information regarding our disclosure of personal information to any third parties for their direct marketing purposes. Various provisions throughout this Privacy Policy address requirements of the Californian privacy statutes. Although we do not disseminate your information to third parties without permission, you must presume that we collect electronic information from all visitors. You may contact us by submitting a ticket here with any questions.


We are not responsible for the practices adopted by sites linked to or from the Service, nor for the information or content contained therein. Moving from this service to another site using a link will invalidate our privacy policy. Your browsing and interactions with other sites, including sites linking to our app, are subject to the rules and policies specific to that site.


Except as otherwise stipulated in this Privacy Policy, this App does not support “Do Not Track” requests. To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.


Protecting children's privacy is important to us. We do not knowingly transmit or collect personally identifiable information from children under the age of 18 to the Service without the permission of the parent or guardian. If you are a parent or legal guardian and believe that your child has provided us with information, you can send us an email. If it is proven that we collect personal information from the child without parental consent, we will take steps to remove that information from the server.


Lure may update or revise this policy from time to time. Accept that you will review this policy periodically. You are free to decide whether or not to accept a modified version of this policy, but to continue using our site or mobile app, you must accept this policy as amended. If you do not agree to the terms of this policy or any modified version of this policy, the only possibility is to stop using our service.

We recommend that you periodically review this Privacy Statement for any changes. Changes to this Privacy Policy are effective when posted on this page.


If you have any questions about this Privacy Policy, please contact us:

By emailing us at [email protected]. By emailing us, you consent that we keep the email address, the message content and contact details.